Social Media: It’s All About Relationships
Social media is the #1 tool for building relationships with your customers.
We use social media to reveal the people behind your business:
- Susan in business development uses social media to find out what’s important to your customers through polls and surveys.
- Tom in engineering gives updates on products and services through social media.
- Sylvia in HR uses social media to post job opportunities.
- Chris in public affairs invites customers to join you in a community service project using social media events.
- Your CEO starts discussions on industry-related topics through social media.
Social media lets customers develop a relationship with YOU.
Facebook, LinkedIn, Twitter, Pinterest, etc. etc. etc. Confused by all the social media platforms? Check out this easy-to-understand Guide to Social Media.